W.F. Omodei Pty Ltd, was a business in the motorcycle trade in Sydney, Australia from the 1920's up into around 1990 when it finally closed it's doors...I've most of the Omodei accessory catalogues and this post illustrates Ariel motorcycle information they kept for staff to sell items for in 1938 and 1939.....

I started with an earlier post on the Sydney business, W.F.Omodei Pty. Ltd with some Amal information..see...

http://velobanjogent.blogspot.com.au/2009/08/276-amal-carburettor-from-early-1930s.html

In the many catalogues from UK and other countries trade houses, for Reg Hardy who was the manager for such a long time and the final owner, was an inveterate writer to these companies seeking products, distribution rights etc, were some hand made data books, which were for the use of himself and his staff to identify parts required from counter and mail order inquiries to assist with sales.

They are fascinating for this use, but now form a very useful reference tool...

This will be the start of a series as I often do, until all the data is displayed....

One of the books featured pages cut out from various motorcycle manufacturers catalogues with reference to the items they could sell to the public...

 I first did  some Velocette information....

 http://velobanjogent.blogspot.com.au/2012/07/wf-omodei-pty-ltd-was-business-in.html

Then some of the Norton information...

http://velobanjogent.blogspot.com.au/2012/08/wf-omodei-pty-ltd-motorcycle-accessory.html 

And this posting is for the Ariel items in the counter book.... 

The information covers tyre sizes, cylinder bore size for piston rings etc....

The cover leaf for the book...now dismantled  for ease of use....

Ariel square 4.....

Ariel Red Hunter VH...

Ariel Red Hunter 350 NH...

Ariel Red Hunter 250 LH...

Ariel Side valve deluxe 600cc VB...

 

Ariel 500 OHV deluxe VG....

Ariel 350 OHV deluxe NG...

Ariel 250 OHV deluxe LG and OG.....

W.F. Omodei Pty Ltd, the motorcycle accessory business in Sydney that I featured items previously from their counter data books , lets follow the Norton items in those books.....

As mentioned in the last post, I've most of the trade catalogues and literature items from W.F.Omodei Pty.,Ltd, including the fascinating made up data books for the counter staff to ascertain products in stock for the major motorcycle brands from the 1930's...

Last time we featured Velocette and some accessory stuff...

This time it is Norton.

I notice that Reg Hardy who was the manager of Omodeis for such a long time up until its closure had cut up Norton "Road-Holder" catalogues for 1938 to add to his data book....

 Interesting to note the hand written comments by Reg Hardy on these pages....I've enhanced them, as they were often in pencil and almost now illegible....

Terms such as "big seller"....

W.F. Omodei Pty Ltd, was a business in the motorcycle trade in Sydney, Australia from the 1920's up into around 1990 when it finally closed it's doors...I've most of the Omodei accessory catalogues and this post illustrates some of the bearing and other information they kept for staff to sell items...

I started with an earlier post on the Sydney business, W.F.Omodei Pty. Ltd with some Amal information..see...

http://velobanjogent.blogspot.com.au/2009/08/276-amal-carburettor-from-early-1930s.html

In the many catalogues from UK and other countries trade houses, for Reg Hardy who was the manager for such a long time and the final owner, was an inveterate writer to these companies seeking products, distribution rights etc, were some hand made data books, which were for the use of himself and his staff to identify parts required from counter and mail order inquiries to assist with sales.

They are fascinating for this use, but now form a very useful reference tool...

This will be the start of a series as I often do, until all the data is displayed....

One of the books featured pages cut out from various motorcycle manufacturers catalogues with reference to the items they could sell to the public...

Lets starts with Velocette.....

Then from their bearing catalogue sheet..Velocette, then BTH, Lucas and Miller...

Some Omodei adverts from motorcycling magazines in 1936,1937, 1957 and 1980....